Stories, software & strategy from a builder who won't shut up.
I write a Substack called Building While Black — stories on how content, systems and sustainability will make me a tech and media millionaire. Keep me accountable.
Subscribe below for honest essays on building in public, surviving the grind, and turning desperation into strategy.
Building While Black
Get my next essay in your inbox.
Subscribe for honest essays on building in public, surviving the grind, and turning desperation into strategy. New essays weekly.
Free. No spam. Unsubscribe anytime. Subscriptions are managed on Substack.
Recent essays
All writing →saucy santana is smarter than most of these rappers.
a bop is worth more than an album in 2026. and the rappers refusing to learn that from a queer black man are the ones losing.
the content systems that made church cool again.
between the hooks, the message, the content, even i started going to church again...here's why.
stop chasing big creators. the influencer bubble already burst.
brands are still throwing $50k at macro-influencers while indie founders quietly print money with 5,000-follower estheticians. here's what actually converts in 2026.
are car dealerships onto something with pilates? or is this just aesthetic marketing dressed up as strategy?
tbh i don't care for it but, that may be the point. let's break it down. positioning, ROI, and whether this actually works as a partnership.
work with me 1:1
Cut through the noise. Get real startup advice.
Building an app and tired of generic takes? Book a call and let's talk through your product, your growth, and what's actually going to move the needle — straight from a 2x award-winning founder who's shipped it.
on camera
Latest video.
We lost a major client -- now what?
June 19, 2026
things i've built
Apps & products.
Jem Social
A creator marketplace redefining how brands and creators connect.
Smart matching technology pairs your brand with influencers who genuinely resonate with your product and target demographic — plus a Brand Pitch platform so creators can own their business on their terms.
Postspace
Grow your socials with directions made for creators.
A platform that gives content creators clear directions for growing their socials, with recommended content formats tailored to their voice.
RecapGPT
Turn YouTube videos into actionable notes.
Drop a YouTube link and get clean, structured takeaways you can actually use — built for builders, students, and curious minds.
Dupe Clips
Upload your raw clip. Paste a video you love. Duplicate the edit.
The fastest way to recreate the edits that go viral — drop in your raw footage, point at a reference video, and Dupe Clips matches the cuts, pacing, and style.
Plainly
An SEO tool built for founders.
SEO that doesn't require an agency or a 40-tab dashboard. Plainly turns founder-led content into rankings.
Slideforge
Scale on TikTok and Instagram with slideshow carousels — consistently.
A marketing distribution tool that turns ideas into high-performing slideshow carousels so you can show up every day without burning out. Currently in stealth.
Focuslyy
A gamified productivity app for deep work.
Turn focus into a game. Focuslyy makes deep work sessions rewarding with streaks, levels, and playful mechanics that keep you locked in. Currently in stealth.
Ping
Social-signal leads from Threads and X.
A social-signal platform that surfaces high-intent leads from Threads and X in real time, so founders and operators can reach people the moment they raise their hand.